Secret #5

Secret #5: Here’s The Amazing Advertising System That Attracts Qualified, Motivated, Interested and Ready-To-Do Business Prospects…Without Any Wasted Traditional Advertising Or Cold Marketing!!

Here’s some common sense that seems to be missing in most businesses: You should never advertise or prospect to anyone who isn’t a likely to buy customer in the very near future! Right? The only people you should be talking to are people who are ALREADY interested, qualified and motivated. Right? Why would you waste your time and money promoting to low probability prospects or lousy customers, clients or patients?

Doesn’t it make much more sense to target your now improved advertising message to people who’d love to buy from you NOW? Well, if you do what most business professionals do, you are probably promoting in places where many of the people who read or watch or listen to the message aren’t going to anything with you. This waste is very costly and causes much frustration.

You should only advertise in places where you have a high concentration of likely candidates for whatever you do. This may not be the neighborhood that you happen to be in, or to run ads in a local paper. You will be infinitely better off mailing to a small, more expensive but highly targeted list than to mail to everyone in a certain area! Target marketing isn’t sort of important. It’s the most important concept you need to understand!

In fact, we find that the highest profit system is to generate leads who are interested, and then do follow-up marketing to the leads that express interest, and to them ONLY! What better list could you mail to (other than your past customers) than people who have responded to your offer (usually free information) and said, “Tell me more, I’m interested.”? This kind of list, (when marketed to properly with the right kind of killer advertising copy) can yield results and profits beyond anything you’ve ever imagined!

The formula is: 1. Find a high concentration of likely prospects for your products or services. This could be mail, email, broadcast fax, space ads, flyers, TV, radio, or whatever. 2. Offer information or some other freebie that you know others like them already have an interest in. 3. Get them to “raise their hands” by responding. 4. Follow-up relentlessly until a high percentage end up buying!

This simple formula sounds too easy. Like it makes too much common sense. You may be thinking, “Like, who couldn’t figure this out?” Well, let me tell you that 95%+ of the businesses in every business category imaginable, DO NOT DO THIS! That’s why they get direct mail results of 1-2% (or worse) instead of the 10-15% response rates this type of system yields regularly! Keep this in mind the next time you decide to spend money advertising!

Secret #4

Secret #4: News-Style Advertising Gets Up To 500% Greater Response Than Image Advertising! Yes, you read that right. It's a proven advertising fact...News-style advertising gets up to 500% greater response than color brochures, business cards, and all other forms of product or image advertising. Do you know why? News style advertising doesn't look like advertising! It looks like news. Very few people read advertising....but a lot of people read news and other stories. This doesn't mean I'm telling you to toss out those good looking (and probably expensive) color brochures and business cards you've had printed up. I'm sure that you may get nice comments about how they look. (Actually, I'm lying. I do want you to throw out all that stuff. Because if you continue to waste money on it, you're never going to get where you want to go!) Anyway, I am simply telling you what will make your phone ring more. Image advertising does get your name and "image" out there. (Although someone still has to explain to me how one can pay bills with "image.") But, it is not the best or fastest way to get prospects to call you! If It Looks Like Advertising, Most People Won't Read It. Unless an ad or commercial gets our attention and interest, we turn the page or hit the remote control zapper and flush it out of our minds! News-style advertising has been proven for decades to get 500% more responses than advertising that looks like advertising!

Secret #3

Secret # 3: Typical Yellow Pages Ads Get Typically Lousy Results! Another example of boring advertising is found in any Yellow Pages anywhere in the country. Most Yellow Pages ads are just a big blur! They all look exactly the same and do nothing to get anyone's attention! Can you spot one truly noticeable and different reason why a prospective customer or client or patient would be motivated to pick up the telephone and call one of the companies listed? The problem? Yellow pages "advertising" like this is just one big blur of sameness.

There's nothing unique. Everybody looks the same and says the same stuff. You could literally swap names and phone numbers on the ads, and no one would even know the difference! To be a successful advertiser and marketer, you must always remember that...People Don't Read Ads That Look Like Advertising and Sales Pitches! The problem here? People don't really pay attention to ads about you, your company, or your professional titles. It doesn't matter how big, how good, how nice or caring you tell people you are. Most people don't read image ads like this because they so obviously look like advertising, and because they do not get anyone's attention. Every day, your prospects' minds are being flooded with thousands of advertising messages. Television commercials. Radio commercials. Posters and billboards. Newspaper ads. Magazine ads. Mailboxes filled with sales letters. Advertising on buses, trucks, streetcars, subways and taxicabs. You even find advertising pasted on public bathroom walls! There is no way to stop this daily assault, but we have all learned to tune out advertising pictures and messages...unless they get our attention and arouse our interest. Are you starting to get the idea of what kind of emotional headlines get responses? The Secret Is All In The Headlines and Topics You Use! Cosmopolitan uses them. People Magazine uses them. Readers Digest does too! If you don't like to prospect or sit around hoping the phone will ring, you need to create low cost advertising that motivates clients to call you instead! As you’ll keep learning, you'll quickly see that there is a HUGE difference between spending money on "getting your name out there" and investing in marketing that gets people to CALL YOU! You will learn how to use this type of marketing as you move along in your journey of understanding and awareness of the reality of marketing. For now, we just want you to begin to see the new paradigm and new way of life awaiting you!

Secret #2

Secret #2: If You Want Your Phone To Ring, Your Advertising Must Get People's Attention...And Arouse Emotions! If you remember just one secret from this tip sheet, remember to follow this proven five-step formula in every bit of marketing and advertising you do: 1. Get Attention! 2. Arouse interest and emotion. 3. Tell an interesting story in a believable way. 4. Offer an incentive to take action...NOW. 5. Ask for action, and make it easy for people to do it.

The first, and most important, step is to get attention. Your advertising will not stimulate responses unless it gets read. It will not be read if it is not noticed. And, it will not be noticed unless it: Gets People's Attention! In Fact, 80 - 90% Of The Success Of Any Ad Is The Direct Result Of How Well The Headline Gets...Attention!! If you don’t believe me, go look at “People Magazine”, “The Star”, “Redbook” and so on.

Warning - What You're About To Read May Shock You! Whether or not you read...like...or even approve of...any of the publications we just discussed, you'd have to be blind to get past a magazine rack or grocery checkout line without at least noticing these covers and attention-getting headlines. Can you say the same about your advertising? Are your advertising messages exciting or boring? What do your business cards, marketing letters and brochures look like? Are you really saying or doing anything different from anybody else??? Every month, the editors of all these magazines and newspapers do everything they can possibly think of TO GRAB YOUR ATTENTION! While you may not agree with the pictures or underlying messages, millions of these magazines are sold each week because...Emotions stir up more sales than logic ever will!

The biggest mistake you can make in marketing is to use a straightforward, "professional" approach that attempts to appeal to people's sensibilities. Yet, over 95% of all businesses and sales people make it over and over! Logical advertising is dead advertising. Emotions are what motivate people to take notice and respond. If Your Advertising Is Boring...It Won't Make Money! Now stop for a moment and think. Think about your advertising. Think about your company's advertising. Think about the brochures you give to people. Are people beating down your doors and ringing your phone off the hook to get to you because of what you do...the titles you hold...or the colorful brochures? Typical "business card style" advertisement that many businesses use to get their name and phone number in front of the public. You know, the kind of ad that cleverly includes a ho-hum grocery list of services that anyone in your industry or profession provides. There is absolutely nothing in the ad that gets attention or arouses emotions about why someone should choose YOU versus every other firm listed in the telephone directory. No curiosity...no emotions...just very plain-looking ads. Just like everyone else's. If you want to get people's attention, you have to be saying things that will actually get their attention!

Secret #1

Secret #1: Marketing Is Everything...Here's Why! From the first day you got into business, you were taught that knowledge about what you do was what you needed to become successful. That your "professionalism" will be the key to success. That people will come to you once they hear about how "good" you are. You were probably given the age old "wisdom" that says if you build a better mousetrap, the world will beat a path to your door! "Yeah, right!" Let's speak honestly to each other.

Which brings me to my first, and possibly, most important point: Knowing how to get customers, clients or patients is infinitely more important than any other knowledge you may attain! I've never known any way to make my business (and thus, my personal life) better unless I have a constant, never-ending flow of prospects and customers (or clients/patients) who've all called me, wanting to do business! I know that this statement gets some people upset. That's not my intention. All I'm trying to do is make the point that until you grasp the fact that you are not in whatever business you’re in ..but rather in the: MARKETING OF WHATEVER BUSINESS YOU’RE IN! That's the bottom line. In fact, no matter what business anyone is in, they are really not in that business! They are always in the marketing of that business! And you're no different. Until you change your psychology to accept the fact that you are a marketer first, and a provider of whatever you sell second...you'll never make the kind of money you want to make! This acceptance as your role of a marketer is paramount to changing the size of your bankbook and gaining a measure of success otherwise unattainable. Let's face it, in any business...the best marketer wins! Period. End of story.

And, of course, I am not implying that you should just market better and deliver substandard products or services. No way. Not only must you be the best marketer, but you must also be the best at what you do as well. People deserve the best. But, and this is the big but... it doesn't matter if you're the best at what you do if you have no one to talk to except your coworkers and your family! They're nice enough, I'm sure...but they aren't a substitute for people who buy whatever you sell! Getting customers, clients or patients is the name of the game, and marketing is the mechanism that gets them! As you read through this tip sheet and learn the marketing techniques we'll be discussing...you'll find out that there are two ways to market: A. Sickeningly wasteful and pushy ways. B. Inexpensive and response-oriented ways. We'll focus on type # 2, if that's OK with you.

ATTENTION: If You Now Own, Or Want To Own, A Non-Mail Order Business Where You See And Meet Customers, Clients Or Patients In Person…Here Are The “11 Secrets To Instant Profits Marketing – How To Get More Business To Come To You In A Month Than You Now Get All Year! Discover The Real Reason Virtually All Businesses Never Make The Money They Could…And Should Be Making!”