Secret #4

Secret #4: News-Style Advertising Gets Up To 500% Greater Response Than Image Advertising! Yes, you read that right. It's a proven advertising fact...News-style advertising gets up to 500% greater response than color brochures, business cards, and all other forms of product or image advertising. Do you know why? News style advertising doesn't look like advertising! It looks like news. Very few people read advertising....but a lot of people read news and other stories. This doesn't mean I'm telling you to toss out those good looking (and probably expensive) color brochures and business cards you've had printed up. I'm sure that you may get nice comments about how they look. (Actually, I'm lying. I do want you to throw out all that stuff. Because if you continue to waste money on it, you're never going to get where you want to go!) Anyway, I am simply telling you what will make your phone ring more. Image advertising does get your name and "image" out there. (Although someone still has to explain to me how one can pay bills with "image.") But, it is not the best or fastest way to get prospects to call you! If It Looks Like Advertising, Most People Won't Read It. Unless an ad or commercial gets our attention and interest, we turn the page or hit the remote control zapper and flush it out of our minds! News-style advertising has been proven for decades to get 500% more responses than advertising that looks like advertising!