Secret #3

Secret # 3: Typical Yellow Pages Ads Get Typically Lousy Results! Another example of boring advertising is found in any Yellow Pages anywhere in the country. Most Yellow Pages ads are just a big blur! They all look exactly the same and do nothing to get anyone's attention! Can you spot one truly noticeable and different reason why a prospective customer or client or patient would be motivated to pick up the telephone and call one of the companies listed? The problem? Yellow pages "advertising" like this is just one big blur of sameness.

There's nothing unique. Everybody looks the same and says the same stuff. You could literally swap names and phone numbers on the ads, and no one would even know the difference! To be a successful advertiser and marketer, you must always remember that...People Don't Read Ads That Look Like Advertising and Sales Pitches! The problem here? People don't really pay attention to ads about you, your company, or your professional titles. It doesn't matter how big, how good, how nice or caring you tell people you are. Most people don't read image ads like this because they so obviously look like advertising, and because they do not get anyone's attention. Every day, your prospects' minds are being flooded with thousands of advertising messages. Television commercials. Radio commercials. Posters and billboards. Newspaper ads. Magazine ads. Mailboxes filled with sales letters. Advertising on buses, trucks, streetcars, subways and taxicabs. You even find advertising pasted on public bathroom walls! There is no way to stop this daily assault, but we have all learned to tune out advertising pictures and messages...unless they get our attention and arouse our interest. Are you starting to get the idea of what kind of emotional headlines get responses? The Secret Is All In The Headlines and Topics You Use! Cosmopolitan uses them. People Magazine uses them. Readers Digest does too! If you don't like to prospect or sit around hoping the phone will ring, you need to create low cost advertising that motivates clients to call you instead! As you’ll keep learning, you'll quickly see that there is a HUGE difference between spending money on "getting your name out there" and investing in marketing that gets people to CALL YOU! You will learn how to use this type of marketing as you move along in your journey of understanding and awareness of the reality of marketing. For now, we just want you to begin to see the new paradigm and new way of life awaiting you!